B2B MARKETING WORKSHEET
Space Office | Original planning template | 2026-10-23
Guide: https://www.spaceoffice.ai/blog/b2b-marketing

BUYING TASK
Business problem and intended next step:
Service owner:
Suitable account criteria with evidence:
Exclusions and delivery limits:
Observed trigger / stated need / inferred interest (keep separate):

BUYER QUESTIONS
Responsibility (confirm with the buyer):
Question that could change the decision:
Required proof, source, date, and approval:
Content item and unresolved information:
Sample content clearly labeled as sample:

CHANNEL AND PILOT
Route to audience and reason:
Useful destination:
Work, spending limit, delivery capacity, and owners:
Entry window and outcome cutoff:
Form / confirmation / notification / fallback contact checks:

HANDOFF
Organization and source if known:
Stated problem and locations:
Fit decision and evidence:
Unresolved questions and prior promises:
Next action, owner, and status:
Reason for unsuitable / deferred / no response:

MEASUREMENT
Unit: person / account / site / enquiry / meeting / agreement
Deduplication and correction rule:
Entry cohort and window:
Suitable accounts from the same cohort:
Meetings actually held from those accounts by cutoff:
Open outcomes (do not assume lost):
Sales / revenue only when verified separately:
Source uncertainty and missing data:
Decision, evidence, owner, next step:

ILLUSTRATIVE MATH FROM GUIDE (NOT A BENCHMARK)
20 distinct enquiring organizations during days 1-28; outcomes through day 56.
12 suitable accounts / 20 = 60%.
8 meetings held / 12 suitable accounts = 66.7%.
8 meetings held / 20 enquiring organizations = 40%.
No sales or revenue result is supplied.

Optional Space Office packet: Oxygen prepares strategy and sales-enablement
structure; Nitrogen drafts copy; Hydrogen coordinates and reviews. A human
verifies claims and approves access, spending, publication, and commitments.