CONTENT MARKETING WORKSHEET
Space Office | Version 2026-10-15
Companion guide: https://www.spaceoffice.ai/blog/content-marketing

Use this worksheet for one audience, one offer, and one review period.
This is a planning tool, not a prediction of traffic, rankings, or revenue.
Keep observations, assumptions, and missing evidence separate.

1. PROGRAM DECISION
Business/offer:
Audience and buying situation:
Reader's main question:
Primary business goal:
What useful action would follow from the answer?
What can the business actually deliver?
Scope exclusions:
Program owner:
Production/review capacity:
Review date and time/spending limit:

2. QUESTION INVENTORY
For each question record:
- Reader's words:
- Source ID and date:
- Situation and relevant audience:
- What happened next:
- Observation:
- Interpretation or hypothesis:
- Important unknown:
- Existing page that may already answer it:
- Reason to improve that page or create a distinct asset:

Do not count repeated questions from one person as independent evidence.
Search demand estimates are not site impressions or customer demand.

3. ASSET BRIEF
Working title:
One question this asset answers:
Direct answer:
Reader's task after using it:
Format and why it fits the task:
Approved source links and dates:
Firsthand evidence or original contribution:
Example/worksheet/demonstration included:
Claims requiring verification:
What this asset does not establish:
Appropriate next step and destination:
Related pages and useful link context:
Draft owner:
Factual reviewer:
Human publication approver:

4. PRODUCTION AND REVIEW
[ ] Reader and decision are identifiable.
[ ] Evidence is approved for this use.
[ ] Every factual claim has been checked against its source.
[ ] Fictional examples are labeled; no invented customer results.
[ ] Instructions can be completed with the supplied inputs.
[ ] Headline, graphic, and short versions retain the same qualifications.
[ ] Service promises match the actual offer and delivery capacity.
[ ] Download, links, and next-step form work.
[ ] Visible authorship and dates are accurate.
[ ] Missing information and permissions are resolved or explicitly bounded.
[ ] A human approved the exact final deliverables.

Optional Space Office handoff:
- Oxygen: approved audience evidence -> program brief and measurement choices.
- Nitrogen: approved brief -> sourced article, worksheet, and channel drafts.
- Hydrogen: coordinate and review the specialist work.
- Human owner: verify, approve, and authorize any publication or sending.
Account access and external actions require their own authorized setup.

5. DISTRIBUTION RECORD
Primary discovery route:
Supporting route:
Relevant audience and why this route reaches it:
Specific problem addressed by the distribution message:
Destination URL:
Source / medium / campaign names, if using external campaign parameters:
Channel owner:
Permission or community rules to check:
Publication/send date:
Link and measurement test result:

6. MEASUREMENT LOG
Asset and version:
Reporting period and comparison period:
Channel/source and audience scope:
Collection limits / missing data:
Visibility (e.g., search impressions and queries):
Visits (e.g., search clicks or landing-page visits):
Useful actions (e.g., relevant replies or completed briefs):
Business fit (e.g., accepted inquiries and delivery constraints):
Production and review cost:
Qualitative reader feedback and its source:

For every rate record numerator, denominator, population, and period.
Search CTR = search clicks / search impressions x 100.
Brief fit rate = suitable briefs / all reviewed briefs x 100.
Do not combine counts from unrelated channels or visitor groups.
A visit, download, or inquiry is not automatically a sale.

7. REVIEW DECISION
What happened, with evidence:
What might explain it:
Alternative explanation or measurement problem:
Smallest useful change:
Decision: keep / revise answer / change distribution / clarify offer / pause
What evidence supports that decision?
Owner and due date:
Next review date:

8. MAINTENANCE
Source changes to check:
Links/downloads/forms to retest:
Outdated examples or scope:
Recurring reader questions to address:
Related pages to update or consolidate:
Change log (date, substantive edit, reason, approver):