CONVERSION RATE OPTIMIZATION WORKSHEET
Space Office | Original planning template | 2026-10-24
Guide: https://www.spaceoffice.ai/blog/conversion-rate-optimization

1. VISITOR TASK AND OFFER
Page / current version:
Visitor need and intended useful next step:
Business promise, scope, and response owner:
What counts as a valid completed action:
What is only an intermediate event:

2. METRIC DEFINITION
Counted unit (people / sessions / another compatible unit):
Eligible population and inclusion rule:
Entry window / outcome cutoff:
Numerator (eligible units completing the action):
Denominator (all eligible units in the same population):
Rate = numerator / denominator x 100:
Dedupe / internal tests / bots / failed submits / repeat visits:
Identification limits and remaining missing data:
Quality guardrails and operational capacity:

3. MEASUREMENT AND TASK CHECK
Test record label and environment:
Desktop / mobile / keyboard / supported browser:
Fields / labels / validation / retry / confirmation:
Owner notification and reliable completed record:
Duplicate or missing events:
Reconciliation with approved form records:
Unverified tracking behavior:

4. RESEARCH AND ISSUE RECORD
Representative task scenario (avoid giving the answer):
Participant behavior observed:
Source, date, sample limitation, and approved summary:
Interpretation (keep separate from observation):
Other credible explanations:
Staff questions and operating facts:

5. ONE CHANGE PROPOSAL
Affected task and evidence:
Proposed copy or behavior:
Expected mechanism and uncertainty:
Severity / reach / confidence / effort / consequence of being wrong:
Choose: repair / research / experiment / hold
Reason and missing prerequisite:
Implementation boundary and acceptance checks:
Human owner verifies offer, facts, access, and release:
Release owner, version, rollback route, and monitor:

6. EVALUATION
For an experiment, record assignment, primary outcome, practical effect,
sample/duration plan, analysis method, and decision rule before launch.
Observed counts, rates, and uncertainty:
Quality / usability / clarification work / complaints:
Traffic mix, offer changes, and operational changes:
Causal conclusion supported, or descriptive observation only:
Decision: keep / revise / research / revert / extend planned evaluation
Reason, responsible person, next step, and date:

Optional Space Office packet: Fluorine prepares the CRO diagnosis and hypotheses;
Nitrogen drafts clearer copy; Hydrogen coordinates and reviews. The human verifies
facts, grants access, and approves implementation and the final decision.
The worksheet does not forecast a conversion increase.