COPYWRITING WORKSHEET
Prepared October 19, 2026 by the Space Office team
Guide: https://www.spaceoffice.ai/blog/copywriting

A working brief and review record, not a promise of conversion lift.
Replace the fictional example with approved facts from your business.

1. READER DECISION
Offer/page:
Intended reader and situation:
Reader's main question:
Decision this message supports:
Useful next action:
Actual destination and what happens there:
Owner for missing facts:

2. OFFER EVIDENCE
Record a source, owner, and checked date for each fact.
What is provided:
Who the offer suits:
What is excluded:
Price, currency, and inclusions:
Additional costs or conditions:
Timing, availability, and location:
Customer preparation:
Fulfilment or collection process:
Evidence approved for public use:
Unanswered questions (do not invent answers):

3. MESSAGE DRAFT
Plain headline naming the offer:
Useful benefit and the fact supporting it:
Supporting explanation:
Decision-changing condition:
Action label and next-step explanation:
Required form fields and why they are needed:
Error/recovery message:
Confirmation message:

4. CLAIM-TO-SOURCE RECORD (REPEAT)
Claim:
Approved source and checked date:
What the source establishes and its limits:
Decision: keep / clarify / remove / ask the owner
Final wording:
Never invent testimonials, customer counts, qualifications, urgency,
or performance results to replace missing proof.

5. EDITING AND READER CHECK
Meaning: does the message explain the intended offer?
Support: can the owner verify every material factual claim?
Consistency: do scope, inclusions, price, and timing agree throughout?
Usability: does the action exist and behave as described?
Voice/tone: is it clear and suitable for the situation?
Phone: are essential details readable and easy to find?

Reader situation and date:
What do they think the offer is, and whom does it suit?
What do they think is included?
What conditions or timing did they understand?
What do they expect after the action?
Observed misunderstanding and the wording involved:
Correction and supporting source:
Reader conversations diagnose understanding; they are not a randomized
conversion experiment or evidence of a population-wide effect.

6. FICTIONAL POTTERY-CLASS EXAMPLE
Audience: adults new to hand-building pottery.
Offer: a two-hour guided class; each person makes one small bowl.
Price: $65 per person includes materials, glazing, and firing for that bowl.
Timing: available dates appear in a calendar; twelve places per session.
Collection: normally about three weeks later; studio emails when ready.
Excluded: wheel throwing and a fired bowl to take home immediately.
Headline: Make your first hand-built bowl in a beginner pottery class.
Action: See class dates.
Next step: select an available session and review details before checkout.
Real sources needed: approved class brief, price/inclusions, capacity,
calendar, and fulfilment process. No conversion results are claimed.

7. RELEASE AND LEARNING
Final version and date:
Material edits and their reasons:
Claim review and working-destination check completed by:
Human publication approval:
Question the change addresses:
Activity and business-outcome definitions, period, and source:
Other changes: price / availability / traffic / form / seasonality
What the evidence supports and what remains unknown:
Next decision, owner, and review date:

OPTIONAL SPACE OFFICE HANDOFF
Oxygen: audience, offer, and reader-decision brief.
Nitrogen: connected copy draft and edits from approved facts.
Hydrogen: coordination and review; surface missing evidence.
Human: verify facts, test the destination, and approve publication.
Naming roles does not connect accounts or authorize external changes.