INFLUENCER MARKETING — CAMPAIGN BRIEF AND REVIEW WORKSHEET
Space Office | https://www.spaceoffice.ai/blog/influencer-marketing
Prepared October 17, 2026

Use one copy for one bounded campaign. Keep unknowns visible.
The worked example is fictional and is not a performance benchmark.
Store only information you are authorized to share and retain.

1. AUDIENCE AND TASK
Business / campaign owner:
Audience and situation:
Question the creator's content should help answer:
Useful next action and destination:
Approved product / offer facts and checked date:
Limitations the audience needs to understand:
Campaign purpose and review decision:

2. CREATOR-FIT EVIDENCE
Creator / permitted contact route:
Relevant work sample URL and date:
What the sample demonstrates:
Relevant audience information and source:
Reporting period and metric definitions:
Relevant discussion / questions:
Unknown audience or commercial information:
Next question and owner:
Human shortlist decision and reason:

3. AGREED WORK AND COMMERCIAL DECISIONS
Creator participation / agreement status:
Each deliverable, platform, format, and scope:
Publication window:
Source files and reports to hand over:
Creator fee and payment conditions:
Sample and delivery costs:
Production support costs:
Other cash costs and budget limit:
Human time tracked separately:
Affiliate compensation, if any, and its separate terms:
Permitted reuse: asset, account, purpose, duration:
Editing / paid distribution / voice or likeness permissions:
Rights for music or third-party material, where relevant:
Open decisions and who can approve them:

4. EVIDENCE AND REVIEW BRIEF
Approved facts and source links:
Creator's actual observations:
Unsupported or prohibited claims:
Commercial relationship and disclosure draft:
Disclosure review in the actual mobile / video format:
Platform controls and responsible account owner:
Destination, availability, and link test:
Factual reviewer:
Revision scope and version log:
Human final approval, asset version, and date:
Response / correction owner after publication:

5. REPORTING AND DECISION
Asset version, creator, platform, and publication time:
Matched reporting window:
Platform impressions or views, using the platform's actual definition:
Outbound actions and their definition:
Recorded site sessions and source labels:
Campaign naming record for controlled links:
Approved link-attributed order identifiers:
Approved code-attributed order identifiers:
Identifiers appearing in both groups:
Deduplicated approved outcomes:
Revenue basis, adjustments, returns, and cost limits:
Relevant questions, objections, or corrections:
Measurement gaps / unknowns:
What this evidence cannot establish about incremental results:
Decision: continue / revise / stop
Reason, next action, owner, and date:

COMPLETED FICTIONAL EXAMPLE — FOUR-WEEK DESK-KIT PILOT
Product: $75 desk-organization kit.
Audience task: decide whether it fits a shallow work surface.
Creators: two relevant practical office-setup creators.
Deliverables: one LinkedIn demonstration post per creator with a destination link.
All fees and results below are invented for a planning exercise.

Week 1: check fit, supply the product, resolve the brief and commercial terms.
Week 2: creator examines the product; review truthful demonstrations and claims.
Week 3: publish the approved versions and assign response ownership.
Week 4: collect reports and reconcile approved merchant orders by identifier.

Creator fees: $600
Sample and delivery costs: $100
Other production support: $150
Total cash budget: $600 + $100 + $150 = $850
Owner time: tracked separately; not priced into this example.

Two link-bearing posts, matched period and platform definitions:
Reported impressions: 12,000 (not unique people)
Outbound clicks: 180
Click-through rate for those records: 180 / 12,000 = 1.5%
Separately recorded site sessions: 150
Clicks and sessions remain different observations.

Approved link-attributed orders: 6
Approved code-attributed orders: 5
Order identifiers present in both reports: 3
Deduplicated approved orders: 6 + 5 - 3 = 8
Illustrative order revenue: 8 x $75 = $600
The recorded revenue is below the $850 cash budget before product costs,
owner time, and other costs. This is not a complete profitability calculation.
Attributed orders do not establish additional orders caused by the campaign.

Example decision: review audience questions, compatibility information,
margin, returns, reporting gaps, and effort before approving another campaign.

SPACE OFFICE HANDOFF
Magnesium: sourced creator-fit note and open questions.
Nitrogen: brief, supported talking points, and response drafts.
Hydrogen: coordinates and reviews the scoped packet.
Human owner: approves evidence, terms, permissions, commitments, contact,
publication, measurement, and reuse. Creators supply genuine experience.
Cobalt can adapt an approved lesson for an agreed organic format when in scope.
Role assignment does not itself grant account access or authority to publish.