KEYWORD RESEARCH WORKSHEET
Companion: https://www.spaceoffice.ai/blog/keyword-research
Version: 2026-10-20

COPYABLE RESEARCH PACKET
Real offer and exclusions:
Audience, location, language, and business question:
Current URLs and page owners:
Approved customer-language sources and permissions:
Source/tool | country | date | metric definition | known limits:
Raw query | provenance | service fit | retain/exclude reason:
Retained group | reader need | dated SERP observation | current page:
Proposed destination | existing update/new page | ownership rationale:
Priority decision | evidence | effort | unresolved assumptions:
First brief: reader question, URL, primary group, supporting questions:
Approved facts and sources:
Scope boundaries and useful next action:
Acceptance checks, human approver, and implementation date:
Post-publication query/page comparison settings and review date:
Observed result | uncertainty | one next decision:

FICTIONAL TWELVE-QUERY TEACHING SET
No live search volumes or rankings are assigned to these invented queries.
Business: mobile dog grooming at customers' homes in two real service districts.
Existing pages: /services/mobile-grooming and /pricing.
No van sales; no overnight boarding.
Replace [district] only with a place actually served.

RETAINED GROUP 1 — EXISTING SERVICE PAGE
mobile dog grooming
dog grooming at home
Owner: /services/mobile-grooming

RETAINED GROUP 2 — EXISTING PRICING PAGE
mobile dog grooming prices
how much is mobile dog grooming
Owner: /pricing; use only approved prices and actual cost factors.

RETAINED GROUP 3 — SAME EXISTING SERVICE PAGE, AREA SECTION
mobile dog groomer in [district]
dog groomer that comes to you
Owner: /services/mobile-grooming#service-area

RETAINED GROUP 4 — PROPOSED PREPARATION GUIDE
how to prepare for dog grooming at home
what do I need before a grooming visit
Owner: proposed /before-your-visit; use the team's approved instructions.

EXCLUDED — VEHICLE BUYER, DIFFERENT OFFER
buy dog grooming van
mobile grooming van for sale

EXCLUDED — UNPROVIDED SERVICE
overnight dog boarding
pet boarding near me

COUNT CHECK
12 raw queries = 8 retained + 4 excluded.
8 retained queries form 4 groups mapped to 3 page owners.
Work plan: 2 existing-page updates + 1 proposed new guide.

FIRST BRIEF
Confirm missing area information is a real customer problem.
Improve the existing service page: inclusions, actual area, enquiry process.
Next action: send an enquiry for owner review, not a confirmed appointment.
Link to pricing and preparation where useful.
Do not invent prices, availability, service areas, or animal-health advice.

SPACE OFFICE WORKFLOW
Sodium: supplied market context and approved customer questions.
Neon: query groups, intent observations, page map, and first brief.
Hydrogen: coordination, review, and unresolved questions.
Human: verifies facts and access, chooses priority, approves brief/publication.
Naming a specialist does not grant account access or publishing authority.

REVIEW NOTES
Search volume is not your site's impressions or a traffic forecast.
Match dates, country, device, and search type when comparing Search Console.
Inspect query-to-page pairs; anonymized queries and row limits affect tables.
Record enquiries and sales separately from impressions and clicks.
Keep observations distinct from causal claims and ranking promises.