PAY PER CLICK ADVERTISING CAMPAIGN WORKSHEET
Space Office | Original planning template | 2026-10-26
Guide: https://www.spaceoffice.ai/blog/pay-per-click-advertising

1. OFFER AND CUSTOMER ACTION
Service or product / verified conditions / fact owner:
Audience / geography / exclusions / available capacity:
Primary customer action:
Platform event versus verified qualified outcome:
Destination URL / response owner / required enquiry details:
Campaign type and reason it fits the customer's situation:

2. MESSAGE MATCH
Customer need | ad message | landing-page explanation | evidence
Copy claims, prices and availability approved by:
Targeting inputs / unsuitable requests / exclusions to verify:
Phone usability / form / confirmation / response tests:
Unanswered question / owner / release blocker:

3. SPENDING BOUNDARY
Commercial amount approved / decision-maker:
Platform / campaign / budget type / settings to verify:
Average daily budget versus actual spending limits:
Effect of budget changes checked in current official documentation:
Bidding approach and reason / assumptions to verify:
Monitoring owner / review date / pause or escalation conditions:
Other acquisition costs / staff effort to include in evaluation:

4. MEASUREMENT TEST
Event | purpose | source system | test action | expected and actual result
Form submission / call / duplicate / invalid / test-record exclusion:
Attribution method / conversion window / cohort / review cutoff:
Qualified enquiry criteria and human verifier:
Booked, completed, cancelled and unresolved outcomes kept separate:
Record reconciliation / missing or conflicting data / next owner:

5. WORKED CALCULATION TEMPLATE
Ad spend for the defined cohort:
Clicks / average CPC = ad spend divided by clicks:
Unique qualified enquiries / cost each = same spend divided by qualified:
Booked jobs / cost each = same spend divided by bookings:
Completed jobs, revenue and variable delivery costs:
Contribution before ads / less ad spend / fixed costs excluded:
Other material acquisition costs / assumptions / attribution limits:
If a denominator is zero, report the unit cost as undefined, not zero.
Fictional guide example: $240 / 120 clicks = $2 CPC;
$240 / 6 qualified enquiries = $40; $240 / 2 booked jobs = $120;
2 x $85 contribution before ads - $240 ads = -$70 before fixed costs.
These are illustrative figures, not typical costs or a forecast.

6. SPACE OFFICE PREPARATION AND RELEASE
Approved service facts, geography, capacity, source exports and spend limit:
Silicon: campaign structure, targeting, bidding and measurement questions:
Nitrogen: ad copy and offer-message consistency:
Hydrogen: coordination and review:
Human: facts and settings verified / access granted / copy approved:
Human activation and spending approval / date / exact version:
Unresolved blockers and owner:

7. REVIEW AND NEXT CHANGE
Cohort and cutoff / spend / traffic / qualified / booked / completed:
Unsuitable requests and causes / response capacity / tracking gaps:
Evidence for next change / exact change / approver / date:
Next review and conditions / comparison and causality limitations: