PUBLIC RELATIONS: STORY, EVIDENCE, AND RESPONSE WORKSHEET
Space Office | Prepared October 18, 2026
Guide: https://www.spaceoffice.ai/blog/public-relations

Copy the blank fields into your preferred document or spreadsheet.
The worked example is fictional; its counts are not targets or benchmarks.

1. AUDIENCE AND OBJECTIVE
Organization:
Who needs information, and why now?
Question, misunderstanding, or decision to address:
Communication objective:
Starting evidence and its limitations:
An observable sign of understanding:
Operating issue that communication alone cannot resolve:
Response owner and authorized spokesperson:
Confidential information or other boundaries:

2. STORY-EVIDENCE RECORD (ONE ROW PER CLAIM)
Proposed statement:
Status: verified / proposed / unresolved
Source document or responsible source person:
Checked date:
What the evidence actually supports:
Important limitation:
Open question and owner:
Approval status / approved wording:
Revision date:

3. MEDIA PACKET
Concise story note and relevance to the audience:
Current fact sheet (names, scope, timing, location, limitations):
Shareable evidence and source links:
Actual spokesperson input and approved attributed words:
Photographs / files, credits, rights, and permitted uses:
Likely questions and verified answers:
Unknown answers and escalation route:
Response contact and actual availability:
Current version, owner, and change log:
Human factual and permission review:

4. RECIPIENT-FIT LOG (ONE ROW PER CANDIDATE)
Outlet / recipient:
Subject covered:
Recent relevant work and source date:
Connection to this story's audience:
Appropriate published contact route:
Unknown information:
Reason to include or exclude:
Proposed concise pitch and evidence link:
Human approval before contact:
Actual contact date and reply status:
Any agreement (only if actually agreed by the relevant parties):
Follow-up decision / decline respected:

5. QUESTIONS, CHANGES, AND CORRECTIONS
Question or error:
Source / recipient:
Factual owner:
Stated deadline, if any:
Verified answer or explicit unknown:
Affected fact sheet, page, asset, or recipients:
Approved correction and appropriate route:
Resolution / remaining uncertainty:

6. EVALUATION RECORD
Objective and observation window:
Prepared materials and actual activity:
Published output URL, type, checked date, and accurate content:
Type: independently reported / republished / owned / paid
Observed questions or evidence of understanding:
Recorded follow-through and source definitions:
What is unknown about readership, understanding, or causation?
Preparation cash cost and exclusions:
Human time and other costs:
Decision: continue / revise / narrow / stop
Next action, owner, and reason:

7. FICTIONAL TOOL-LIBRARY EXAMPLE
Every organization detail, count, cost, and result is invented for the guide.
Objective: help residents understand a repair clinic's scope and enquiry route.
Evidence: owner-confirmed venue, equipment, attendance process, limitations,
shareable workshop photograph, and a real spokesperson within the example.
Leave out unmeasured claims about waste prevented or money saved.
Recipient research: 12 candidate outlets; 7 fit the actual story and audience.
Approved contact: 5 individually reviewed pitches sent appropriately.
Responses: 2 reporters request information; this is not a coverage commitment.
Independent coverage: 1 independently reported story.
Owned activity: 3 posts on the library's account, recorded separately.
Follow-through: 36 referred visits and 4 distinct event enquiries.
Preparation cash cost: $90 photographs + $60 fact-checking support = $150.
Owner and spokesperson time remain unpriced.
Do not add potential outlet audiences and call the total confirmed readers.
Visits and enquiries do not prove additional attendance caused by coverage.
Observation: 2 enquiries assume an unavailable repair category is accepted.
Decision: clarify the fact sheet and public page, then answer affected people.

8. OPTIONAL SPACE OFFICE PREPARATION BRIEF
Deliverables: story-evidence note, relevant media shortlist, fact sheet,
optional pitch draft, and question-and-correction log.
Inputs: approved facts, permitted research, actual spokesperson input,
shareable assets, contact boundaries, and the final review owner.
Silver: research media fit and prepare the communications packet.
Nitrogen: draft supporting copy from approved facts and voice.
Hydrogen: coordinate and review the handoffs against the objective.
Human owner: verify facts, quotations, recipients, and permissions; approve
contact, commitments, publication, and corrections.
A prepared list is not permission to send. Role assignment grants no account
access and cannot guarantee editorial decisions, links, or public sentiment.
Live roles: https://www.spaceoffice.ai/agents
Workflow: https://www.spaceoffice.ai/how-it-works