SOCIAL MEDIA MARKETING: FOUR-WEEK PLANNING WORKSHEET
Space Office | October 15, 2026
Guide: https://www.spaceoffice.ai/blog/social-media-marketing

Use this for one audience, one main channel, and one review period.
The questions are planning prompts, not a performance forecast.

1. DEFINE THE PILOT
Business / offer:
Period and final review date:
Human owner / backup:
Audience and relevant situation:
Recurring audience question:
Evidence that this audience has the problem:
Useful action we want to support:
What qualifies as a useful visit, conversation, or inquiry:
What this pilot will not establish:

2. CHOOSE THE CHANNEL
Candidate channel:
Observed audience evidence (source and date):
Format that explains our subject well:
Approved material we can show:
Production, review, and response capacity:
Selected channel and reason:
Observation that would make us reconsider:
Account owner and authorized publisher:
Working destination URL:
Profile / Page information checked:

3. RECORD APPROVED INPUTS
Input / source ID:
Source owner and date:
Approved public facts:
Approved quotations or media and permission status:
Claims needing review:
Statements outside scope:
Missing input and person responsible:

Repeat for each source. Keep unnecessary personal details out of the brief.

4. BUILD THE FOUR-WEEK CALENDAR
Week 1: Establish the problem.
Week 2: Demonstrate a useful method.
Week 3: Answer a real recurring question.
Week 4: Connect the learning to a worthwhile next step.

For each planned post:
- Post ID and week:
- Reader question:
- One useful answer:
- Approved source IDs:
- Opening / format:
- Desired reader action:
- Destination and campaign labels:
- Draft owner:
- Reviewer / approver:
- Planned publication date:
- Response owner and coverage:
- Status: drafting / needs correction / approved / published / paused
- Actual publication URL and date:
- Reason for any change:

5. PREPARE COMMUNITY RESPONSES
Public questions we can answer with approved facts:
Questions that need the content owner:
Customer-specific issues and approved private support route:
Correction process:
Moderation rules and authorized moderator:
Response schedule and backup:
Recurring questions worth a future post:

An interaction does not automatically authorize a sales message.

6. REVIEW BEFORE PUBLICATION
[ ] The opening matches what the content delivers.
[ ] Claims match approved, current sources.
[ ] Fictional examples are labeled.
[ ] Quotes and media have appropriate permissions.
[ ] No unnecessary customer or personal details appear.
[ ] Links and destination work.
[ ] Images are legible on a phone and have useful descriptions.
[ ] Video captions and other required presentation details are checked.
[ ] Campaign labels use consistent spelling.
[ ] Response coverage is assigned.
[ ] The human approver has approved this final version.
[ ] Any account access or publication action is explicitly authorized.

If using Space Office:
Nitrogen: source copy and explanations.
Cobalt: channel adaptations, calendar, and response proposals.
Hydrogen: coordination and review against the brief.
Human owner: final accuracy, permission, timing, and publication decision.

7. KEEP A MEASUREMENT RECORD
Post ID:
Platform report / metric definition:
Measurement period and filters:
Impressions:
Reach, if available, with its definition:
Outbound link clicks, if separately available:
Other engagement actions, listed separately:
Recorded campaign website sessions:
Qualified inquiries and source evidence:
Confirmed sales, if known and appropriately attributed:
Production / review / response time, separately:
Missing data or tracking limitations:
What people asked or misunderstood:

Calculated outbound click rate = outbound clicks / impressions x 100.
Use the same period and applicable report scope for both numbers.
This may differ from a platform CTR that counts other types of click.
Do not assume platform clicks equal website sessions.
Only calculate an inquiry rate for a reliably matched session group.

Suggested link labels, adapted to your reporting conventions:
utm_source = selected platform
utm_medium = consistent channel label
utm_campaign = pilot name
utm_content = distinct post ID
Do not include personal information in campaign URLs.

8. MAKE A WEEKLY AND FINAL DECISION
Observation, with post IDs and evidence:
Interpretation:
Alternative explanation or unknown:
Decision: continue / revise / pause
One change to test next:
Responsible owner and date:
Evidence that would support or reject the next idea:

Counts from a small pilot are not proof of durable demand.
No schedule or workflow guarantees reach, rankings, clicks, or sales.