TARGET AUDIENCE WORKSHEET
Space Office | Version: October 14, 2026
Companion guide: https://www.spaceoffice.ai/blog/target-audience

Purpose: Choose whom to prioritize for one offer, document the reasoning,
and identify what evidence would change the decision. This original working
template is not a statistical model or a prediction of customer demand.
Copy it into your preferred editor. Keep unknowns explicit.

1. DECISION SCOPE
Business / offer:
What the offer includes:
What the offer does not include:
Decision needed:
Decision period:
Human owner:
Version / status (draft or approved):
Delivery capacity and constraints:
Time or spending ceiling for research:
Next review date:

2. EVIDENCE REGISTER
Duplicate this record for each relevant source. Keep unnecessary personal
information out of this working document; link to appropriately shared records.

Source ID:
Source type (purchase, conversation, lost deal, behavior, public data, other):
Collection date and period represented:
Audience / geography / sample definition:
How this source or participant was selected:
Approved location or URL:
Permitted use / sharing limits:
Observation: What actually happened or was reported?
Interpretation: What might it mean?
Limitation: What does it not establish?
Contradictory evidence:
Next question:
Owner of next check:

3. CANDIDATE SEGMENT
Complete this section for two or three plausible groups.

Segment name:
Job / problem:
Current workaround (including doing nothing):
Trigger that makes the problem worth addressing now:
User:
Budget holder / buyer:
Other approver and requirement:
Relevant geography / schedule / format / business constraints:
People who belong in this version:
Adjacent people outside this version and reason:
Evidence IDs:
Most consequential unknown:

Draft statement:
We are prioritizing [people in a specific situation] who need [job completed]
after [trigger], can buy through [decision process], and fit [delivery
constraints]. We are not prioritizing [adjacent group] during this period
because [reason].

4. COMPARE THE CANDIDATES
For each dimension write Supported, Assumed, or Unknown, followed by the
reason and evidence IDs. Avoid averaging away a serious mismatch.

Dimension                         Candidate A   Candidate B   Candidate C
Relevant need and trigger:
Access to a plausible buying role:
Appropriate way to reach people:
Fit with delivery capacity:
Important buying constraints:
Most important missing evidence:

Initial choice and reason:
Why the alternatives are not first:
Unresolved constraints that could reverse the choice:
Conditions for revisiting each alternative:

5. RECENT-EVENT INTERVIEW PROMPTS
Adapt these prompts to the specific task; do not ask leading questions.
Ask permission before inspecting examples or recording a conversation.

- Tell me about the last time you needed to complete this task.
- What happened that made it a priority?
- What did you do first, and what did you try next?
- What did you use instead of buying outside help?
- Who used the result, chose the supplier, and approved the spending?
- What information or materials were needed before work could begin?
- What caused delay or made you reject an option?
- What did you actually choose, and why?
- Which details remain unclear in my understanding of that event?

Remember: reported behavior and observed behavior are different evidence.
Interview notes alone do not establish how common a pattern is.

6. VALIDATION TEST
One assumption to investigate:
Why this assumption matters:
Audience definition and exclusions:
Offer / message version:
Recruitment or distribution source:
Method:
Observable action (brief, demonstration, scoped proposal, purchase, other):
What that action supports:
What that action does not establish:
Start / end dates:
Time / spending / delivery limits:
Human approver and action owner:
Local rule for continuing to another round:
Evidence that would cause a change:
Evidence that would cause a pause:

Result numerator (count of defined actions):
Result denominator (count of relevant opportunities and definition):
Observed objections / reasons for not acting:
Measurement or access problems:
Changes to offer, audience, or channel during the test:
Important uncertainty remaining:

7. HUMAN DECISION RECORD
Decision (continue / change / pause):
Evidence supporting it:
Evidence against it:
Selected audience and explicit boundary:
What changed from the previous version:
Next approved action:
Owner / limit / deadline:
Approver / approval date:
Next review date:
Trigger for an earlier review:

OPTIONAL SPACE OFFICE HANDOFF
Customer supplies the brief, approved sources, access boundaries, and limits.
Sodium: organize research with source references and explicit unknowns.
Oxygen: prepare audience alternatives, tradeoffs, and a proposed next test.
Hydrogen: coordinate and review the work.
Human: inspect the evidence, choose the audience, and approve final action.
Account access, publication, spending, and outreach require their own approval.